Novomatic

Novomatic is one of the largest gaming technology companies in the world and a major force in both land-based and online gambling. Founded in Austria in 1980 by Professor Johann F. Graf, the group employs roughly 24,500 people globally and reported revenue of nearly 2.9 billion euros in 2022, ranking among Austria's largest companies. Novomatic is best known for gaming machines and holds a leading position in markets including Germany, Great Britain, Italy, Spain, the Netherlands, Austria, and Central and Eastern Europe. Its interactive division, Greentube, acquired in 2010, is responsible for the group's online portfolio and offers nearly 500 slots plus table games. The company holds gaming licenses in multiple jurisdictions, has received numerous industry awards, and supplies first-class slots and table games—including titles with progressive jackpots—to operators worldwide.

Background and History

Novomatic was founded in 1980 in Austria as Novomatic Automatenhandels, initially offering ADMIRAL gaming machines. Expansion into Germany, France, the Netherlands, and Switzerland followed in 1981. In 1984 the company developed the MPU 01 (Micro Processor Unit 01) hardware platform, which became a foundation for modern slot machines. The release of American Poker II in 1989 established a long-lasting hit, and by 1993 the group was present in 30 countries. The 1990s and 2000s saw further growth: a new ASIC-based hardware platform (1994), a North American license in Ontario (1995), the founding of ADMIRAL Sportwetten (1991) and ADMIRAL Casinos & Entertainment AG in Switzerland (2000), and the launch of Dolphin's Pearl™ and related titles in 2001. Lucky Lady's Charm™ and Sizzling Hot™ followed in 2003; the "The Winner" cabinet with Book of Ra™ appeared in 2005.

In 2010 Novomatic entered online gambling by acquiring the Greentube Group, which now runs the group's interactive portfolio. Later milestones include the acquisition of British ASTRA GAMES (2004), Crown Technologies in Germany (2007), a Romanian state lottery agreement for 10,000 video lottery terminals (2013), a 17.2% stake in Casinos Austria AG (2016), the acquisition of Ainsworth Game Technology in Australia (2018), and more recent acquisitions such as HBG Group in Italy, Grand Casino Beograd in Serbia, Alteatec Group in Malta, and Ineor in Slovenia. The company operates around 2,100 gaming establishments with over 214,000 machines (mainly under the Admiral brand), 211 branches worldwide, and maintains research and development centers in 15 countries and production facilities in 11.

Management

The Novomatic AG Group is led by a Board of Directors and supervised by a Supervisory Board. Key figures include Ryszard Presch and Johannes Gratzl (Board of Directors), and Bernd Oswald (Chairman of the Supervisory Board), with Martina Flitsch and Haig Aznbaeur as Deputy Chairmen and Robert Hofians as a member of the Supervisory Board. The group's revenue in 2022 was reported at 2.859 billion euros.

Novomatic Software and Games

The combined Novomatic and Greentube catalog includes nearly 500 slots. Titles such as Book of Ra and Candelas de los Muertos are known for strong themes, bonus features, and high-quality graphics and sound. Games are designed to suit different regions and player preferences. The Win Ways™ mechanic—where winning symbols are removed and replaced, allowing multiple wins per spin—is a signature feature. The Diamond Mystery™ Jackpot series offers up to 5,000x stake and was among the first games with dedicated progressive jackpots for the interactive division. Novoline slots such as Golden Link and Cash Connection offer linked jackpots; the Book of Ra™ series, Four Seasons Jackpot™, and Tales of Darkness™ Jackpot feature multi-level progressive jackpots.

Software Characteristics

Novomatic's interactive games are built on HTML5, ensuring compatibility with desktop and mobile browsers. The product range includes slots, table games, and videopoker. Games are licensed, support in-browser and free play, and are optimized for high video quality and mobile devices. In-game features include special symbols, sticky Wilds, colossal icons, multipliers, free spins, and progressive jackpots.

• Platform: HTML5
• Products: Slots, table games, videopoker
• License: Yes
• In-browser play: Yes
• Free play: Yes
• Video quality: High
• Mobile play: Yes
• In-game features: Special symbols, sticky Wilds, colossal icons, multipliers, free spins, progressive jackpots

API Integration

Operators can integrate Novomatic's game library via third-party API platforms. A single integration can provide access to Novomatic's full portfolio as well as thousands of additional games from other providers in the partner network. The company also offers the novoSDK toolkit to support the development of online casino games. Greentube Plurius™ is a server-based solution for casinos and video lotteries, enabling synchronized game delivery across desktop, smartphone, and tablet.

Notable Slot Games

Novomatic's portfolio includes many long-standing favorites. The following titles illustrate the provider's range of themes and mechanics.

Technologies

Novomatic has been a pioneer in technologies that are now standard in slot machines and online games. Innovations range from multi-user cabinets and specialized integrated circuits to Greentube Plurius™, a server-based solution for casinos and video lotteries that allows games to be launched simultaneously on desktop, smartphone, and tablet. The novoSDK toolkit provides software support for developing online casino games.

Mobile Gaming

All games from Novomatic's interactive division are built with HTML5 frameworks, ensuring strong performance across devices and operating systems. The company also supports proprietary casino applications for Android and iOS.

Promotions and Bonuses

Novomatic's offering emphasizes bonus games and progressive jackpots. Operators integrating the provider via API platforms can use autonomous bonus systems that support loyalty programs, deposit bonuses, and other promotional tools. Linked jackpots (e.g. Golden Link, Cash Connection) and multi-level progressives in series such as Book of Ra™ and Four Seasons Jackpot™ are central to the portfolio.

Security

Novomatic uses up-to-date security tools and firewalls for both land-based and online operations. The Novovision system incorporates patented biometric technology for secure cashless payments, allowing registered users to be identified by fingerprint and facial recognition.

Reliability and Fairness

Novomatic and its interactive division Greentube hold gambling licenses from authorities including the UK Gambling Commission, Italy's Customs and Monopolies Agency, the Malta Gaming Authority, and regulators in Latvia, Gibraltar, Spain, Alderney, and elsewhere. Gaming products are certified by Asensi Technologies and Gaming Laboratories International (GLI), which verify fairness and security of the company's games.

Distribution and Partner Casinos

Novomatic solutions are used in more than 100 countries, with a strong presence in over 50 jurisdictions. Well-known online casinos that offer Novomatic or Greentube games include Betano, BetMGM, 888 Casino, Balkan Bet, Mr Green, Parimatch, Betlive, and Superbet. The group operates around 2,100 gaming establishments and over 214,000 machines, primarily under the Admiral brand, including dynamic electronic casinos and betting shops.

Headquarters (Novomatic AG): Wiener Strasse 158, 2352 Gumpoldskirchen, Austria.

Industry Recognition

Novomatic has received numerous awards. Selected recognitions include:

• 2023 — European Casino Awards: Best Content Management System
• 2022 — Global Gaming Awards: Table Game of the Year
• 2020 — SAGSE Awards: Best Electronic Roulette; Best Land-Based Progressive Jackpot
• 2020 — Global Gaming Awards: Casino Provider of the Year

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Frequently Asked Questions

What is Novomatic?

Novomatic is a leading international gaming company that develops and supplies gaming solutions and equipment for land-based and online markets. It is one of the largest gaming providers globally, with a strong presence in Europe and other regions.

Does Novomatic offer products for online gambling?

Yes. In 2010 Novomatic acquired the London-based company Greentube to enter the online and interactive gambling market. Greentube now operates as the group's interactive division and is responsible for its online and mobile game portfolio.

What distinguishes Novomatic games and software?

Novomatic games are known for Win Ways™ mechanics, progressive jackpots, and engaging in-game features. They are built with HTML5 and modern technologies, ensuring compatibility with a wide range of devices, including mobile.

Does Novomatic have a license?

Yes. Novomatic and Greentube hold licenses from authorities such as the UK Gambling Commission, the Malta Gaming Authority, and other reputable gambling regulators.

Where can I find Novomatic games?

Novomatic and Greentube games are available at many online casinos, including Betano, BetMGM, 888 Casino, Mr Green, Parimatch, and Superbet. For more providers and slots, see the Providers directory and Slots directory.